Why do businesses waste thousands of dollars on PPC when 53.3% of website traffic can come organically? Yes, that sounds insane but it’s true! And you only have to pay a digital marketing agency for its services. The fee is not even close to the money spent on paid marketing. However, bringing organic traffic through SEO is not that easy after all. It requires a proper set of well-thought strategies, consistent implementation, strict monitoring, and in-depth analysis of all metrics. This article will fill you in on all that you must know about organic search including all the benefits it offers to businesses.
What is Organic Search and Why is it so Important?
Organic search refers to the results that appear on the search engine result page without any paid efforts or ads. It involves search engine optimization SEO strategies including on-page, and off-page tactics like keyword research, quality content creation, link building, etc.
On the contrary, if your website doesn’t rank on the top of the searches or at least on the first page of the SERP you will get almost no traffic let alone leads and conversions. Let’s support our theory with a fact stating, 75% of the searchers don’t even click past the first page of SERP. Additionally, 68% of online shopping experience begins with search engines. So, why would you want to miss your chance for earning big? You should have already started with organic SEO yourself or hired an SEO company if you lack the skills and experience.
How are Google and Organic SEO Connected?
As discussed earlier, 68% of the user experience begins at search engines, mainly Google, identifying a deep connection of Google with organic SEO strategies. You will have a clear idea of the connection by understanding how ranking works.
Google is committed to providing all searchers with the most relevant, authentic, and beneficial results for each query. It also focuses on ensuring that its searchers get the best user experience when they visit a particular website. It works on a number of factors like the website’s loading speed, site map, visuals, navigation, etc., that together play a big role in ranking a website at the top of the searches. Conversely, one can say that if google has a responsibility of providing the best possible results, the responsibility of organic SEO is to feed Google with a website that is worth the ranking.
Benefits of Organic SEO Strategies for your Business
Your business may belong to any industry and you may be a B2B or B2C company, remaining at the top of the searches is crucial for you. Let’s say it is crucial for the growth, stability, and in extreme cases, existence of your business.
Here are some of the most notable benefits of organic SEO that every big and small company should know.
It Brings Relevant Traffic
What do you think is the ultimate goal of SEO? Is it traffic? Well, yes and no. To be precise, Digital marketing agencies strive to bring high revenues. And heavy traffic does not necessarily mean high conversions. Why? It’s because there are two types of organic traffic, namely, relevant and irrelevant. The former has the intention to purchase while the latter increases the bounce rate as they accidentally enter the website due to bad SEO performed by the SEO company. It all depends on the search intent and the marketer who understands their customer’s search intent can make highly targeted SEO strategies leading to a higher rate of qualifying leads.
Organic SEO Results are Sustainable
Organic SEO takes longer, quite very longer than PPC to bring results but once you secure the top position, you will stay there for a longer period compared to PPC. Paid ads can bring results as long as you keep throwing money into them. Stop pouring cash and boom, it’s all gone! On the contrary, when you top the SERP with organic efforts you come down only if there are any changes in Google’s algorithms or if your competitor performs better SEO for the chosen keywords. The only job you have after bringing the ranking is to keep yourself updated with Google updates and monitor your competitors. If you find any drop in your ranking, you must readjust your SEO strategies. Otherwise, all the repetitive tasks will do.
Builds Credibility for your Brand
Reputation is the key to any business and organic SEO effortlessly builds that for you. When a website rank on the top of the search engine result page for some keywords, it is perceived as authentic and reliable because Google uplifts only those sites it deems worthy. It builds a sense of trust between you and your prospects. Whereas paid ads lack such credibility and reputation because businesses are paying for clicks.
Gives you an Edge over Competitors
Do you work in a saturated industry? Are there innumerable competitors? Are your products almost similar in features and benefits to your rivals? We understand how anxious such a situation makes you as an entrepreneur and there is only so much you can do to get out of it. Natural SEO, however, will help you rise and shine above the competition. Put it this way, when your website appears at the top of the search engine, prospects consider you better than your foes.
Up and Running 24/7/365
In contrast to traditional marketing, online marketing is more affecting all areas. One of the most prominent benefits of going digital is that your business is up and running all day and night, even when you and your team is slee[ping. Customers can visit you anytime which helps in improving your brand visibility and making your customers happy all without spending an extra buck.
Whether you are a big, medium, or small business, you have to add SEO strategies to your marketing plan. It will help you to grab all the opportunities available in the market for your business. And if your goal is to leave all your competitors behind you on the SERP, hire Media One Group, the best digital marketing agency in the town. We have experts who base their SEO strategies on the specific requirements of every website which they evaluate through in-depth research.